TONY'S JOURNEY!

Tony the Tiger™ brings the upbeat spirit behind Kellogg's Frosted Flakes® cereal. For more than 70 years, he has cheered on families and kids to get active, stay positive, and take on each day. Since 1952, Tony has grown into a warm and trusted icon. He goes beyond breakfast as a role model, supports Mission Tiger, and now connects with new generations through digital and social media.

• Tony the Tiger™ is the long-running face and personality behind Kellogg's Frosted Flakes® cereal.
• Tony encourages families and kids to get active, stay positive, and face each day with confidence.
• After winning consumer support in 1952, Tony grew into a warm and trusted brand icon.
• Tony is more than a mascot. He acts as a positive role model who cheers people on.
• Tony extends beyond breakfast through Mission Tiger and through digital and social media.