Across the country, schools are having to cut sports.
We're on a mission to fix that.

Join The Mission!

1. EAT LIKE A TIGER

Buy a box of Kellogg’s Frosted Flakes
and help support Tony’s mission.

Buy Now

2. HELP KIDS PLAY

Upload your receipt to trigger a
$3 donation to Mission Tiger*.

Upload Receipt

3. SEE THE IMPACT

Real kids, real stories and
how you can make a difference.

Get Involved

Mission Tiger launched in August 2019 with a $1 million commitment to DonorsChoose, a nonprofit organization dedicated to supporting public school educators nationwide. For every Kellogg's Frosted Flakes® box purchased, a $3 donation* is sparked by uploading a receipt via MissionTiger.com. Thanks to fans coast to coast, students at middle schools nationwide have better access to play sports and Mission Tiger has impacted over one million students (and counting!).

If a favorite athletic program has been cut or a local team needs new uniforms, visit MissionTiger.com today to see requests from middle schools seeking funds and join our team. Mission Tiger middle school sports projects are fulfilled by Tony's partner, DonorsChoose. DonorsChoose.org is the biggest crowd-funding platform for school needs in the US. With this donation, money goes directly to middle school sports programs for the specific and approved needs teachers and coaches have identified. Check out DonorsChoose.org/MissionTiger

*Kellogg is donating $3 per purchase to DonorsChoose.org with Kellogg’s Frosted Flakes® receipt upload. Min. Donation $250,000 - Max. $500,000. Go to missiontiger.com for instructions. Applies to purchases between 1/1/24 and 12/31/24; must upload within 30 days of purchase. © 2024 WK Kellogg Co.

Best Practice Guide

Mission Tiger partnered with Project Play for The Great Middle School Sports Search, the first national search for the best middle school sports programs. Our goal is to find inclusive, quality programs that schools can adopt, regardless of available funding. Through the search, we identified innovative strategies used by middle schools across the country for educators, coaches, and parents to deploy in their schools in our downloadable best practice guide.

Download Guide

Mission Tiger In Action

Thank You For The Generous Donation To My Students In Brooklyn We Greatly Appreciate It And Will Utilize It To Best Of Our Ability. With This Donation My Kids Will Have The Confidence To Compete And Excel With Their Sports Teams It Will Also Upgrade Our Gymnaisium As Well Helping Students Enjoy Their Time In Physical Education As Well.

With Gratitude,
Coach Sutherland

Thank You For Your Generous Donations That Will Help Expand Our Female Sports Programs At Webster Middle School! Our Girls Are Looking Forward To The New Materials And I Look Forward To Having An Equitable Program With Enough Equipment For Every Athlete. Your Donations Will Change Our Program For The Better!

With Gratitude,
Ms. Hinds

Thank You So Much For The Help You Have Provided! Our Runners Will Be So Excited When They Lace Up Their New Shoes! One Of The Greatest Joys Of My Job Is Watching The Smiles On Their Faces, Especially After They Have Met Their Running Goal For The Day And Are Experiencing The Blessings Of A Good Run.

With Gratitude,
Mr. Miller

Fundable Projects

states-funded